Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine like Google or Bing. Enhancing your website to appear high at the top of these searches is fundamental and essential. There are a few best practices that we recommend in order to achieve maximum SEO with iMIS RiSE.
These changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results:
Entice creditable and reputable websites to link back to your website:
Recent studies have found that the more credible and reputable websites are linking to your site, the higher your SEO ranking will be. Typically, quality is more important than quantity when discussing this point. For the most part, you want trustworthy and prominent sites linking back to your site. However, quantity shouldn't be completely ignored. In some cases, larger sites will reference your site because it was found through looking at a smaller site, for example, a blog.
Offer quality content and services:
Interesting sites will increase their recognition on their own. Creating compelling and useful content will likely influence your website more than anything else. Pages with at least 1,500 words score highest on search results. Google also cares about site content to ensure what your site is saying is important enough for Google users to find. The more detailed the content, the better.
Have a mobile-friendly website:
Google recently announced that mobile-friendly sites score higher for searches. Having a mobile-friendly site means that your website is responsive. iMIS comes with an out-of-the-box Member Responsive site that you can copy to ensure all responsive features are intact. Google also recommends that your mobile site is indexed and verified by them.
Use unique titles for each page on your site by using <title> tags:
These are the page titles that are displayed in search results, so you will also want to make sure the title is a clear representation of what is displayed on the page. In iMIS, the <title> tag is used around the content Title.
Reduce the size of large images:
Large image files contribute to slow moving websites. Site speed is a crucial factor when considering SEO. Having useful alt text for images when they are used as links is also an important factor.
Have a useful 404 page: