Appeal Performance Analysis (Crystal)

The Appeal Performance Analysis is a comprehensive summary of appeal results and statistics. The report provides a snapshot of each appeal. It lists the total number and total amount of gifts, pledges, and donations; the number of donors; the appeal goal and the amount and percentage difference between the goal and the actual proceeds. Run this report from:

Desktop: Fundraising > Generate Reports > Analysis or Fundraising > Generate executive reports

Note: In this report, Donations include Fundraising, Events, and Dues donations. The amounts for Gifts and Pledges have been adjusted by any Credit/Debit memos. This report cannot be filtered for Distribution. Adding Report Spec parameters for Distribution will produce an error.