Setting up Advanced email PLUS

Note: The following information is considered a PLUS feature and requires additional licensing. The Staff site navigation item related to this content contains the PLUS icon whether you are licensed for the feature or not. For more information, contact your AiSP or ASI Technical Support.

Advanced Email Marketing makes it easy for you to manage interactions with your constituents, providing you with the tools you need to make interactions efficient and effective. This feature enables you to send email more reliably, track the effectiveness of individual emailed communications, and apply what you learn to continually improve your communication approach.

With Advanced Email Marketing, you will know such details as why a message failed to reach the recipient, when a message was delivered, whether a communication was opened, what links were clicked, who marked the communication as spam, and much more. You can analyze communications both at an individual level by reviewing the details of a single message to a particular recipient to see what email events occurred, or at an overall level by analyzing one or more communications to determine its effectiveness, identifying which links were presented in a way that enticed readers to click the links, and so on.

The data collected from the Advanced email interactions are beautifully displayed in several dashboards within the Staff site. The dashboards display statistics for an individual email, or across all emails sent within the last twelve months.

Note: In order to use Advanced email, you must have a license key. Contact your AiSP or ASI for more information.