Choosing keywords and description text for a content record
External web-based search engines, such as Google, generally index the text that you specify in the Description/Summary field, and they generally ignore the keywords that you specify in the Keywords/Metatags field. The iMIS RiSE search engine, by contrast, looks in both of these fields for matches to the keywords specified in the search.
These two fields both generate <META> elements in the source code for a rendered content record, which are used by search engines to index pages and weight search results. The subject of <META> elements and search engines is extremely complex and has spawned its own industry of consultants, but the Search Engine Watch website includes tips for optimizing your <META> elements for search engines.
Do the following to add content to either field:
- Go to RiSE > Page Builder > Manage content.
- Locate and open the content record.
- Click the Properties tab.
- The Description/Summary and Keywords/Metatags fields are displayed.
Description/Summary
A description of the content record that is oriented to the people who perform web-content authoring, and which is also included in the <META> element's description attribute in the rendered page's source code for this content record. This text is not displayed in the rendered web page itself or in search results summaries, but the words used in the <META> element enable searches performed through the iMIS content management search engine, and also many external web-based search engines such as Google, to locate this content record even if the words are not actually used anywhere in the visible rendered content.
The words used in this field also factor into the relevancy weighting of search results.
Keywords/Metatags
Specifies the keywords that should be included in the <META> element's keywords attribute in the rendered page's source code for this content record. These keywords enable searches performed through the iMIS content management search engine to locate this content record even though these keywords are not actually used anywhere in the visible rendered content.
Note: External web-based search engines such as Google do not typically index the contents of this <META> element.
The words used in this field also factor into the relevancy weighting of search results.