For associations and not-for-profits, it's all about engagement these days. Given that new member or donor acquisition is so challenging, nothing is more important than keeping those you worked so hard to attract in the first place.
Renewal starts with engagement, and in order to improve engagement you must be able to measure it. With the iMIS Scoring module your organization can easily measure, track, and improve engagement with members, donors, and other constituents.
Key features
- Measure individual and overall engagement with executive dashboards.
- Calculate engagement using components including:
- Event attendance
- Products purchased
- Donations
- Committee participation
- Volunteer hours
- Online community participation
- Email opens
- Website visits
- Define your score by giving each component a unique multiplier to suit the needs of your organization.
- Group engagement scores by percentile or total score and define related categories such as Leader, Active, and At Risk.
- Track engagement scores by week, month or year.
- Allow constituents to see their engagement score and underlying formula to foster competition and engagement.
- Use your overall average constituent engagement score to drive year-over-year improvement.
- Use engagement categories for targeted initiatives such as contacting at-risk members.